Over the last 20 years, we’ve observed completely different levels of client engagement in the investment process. In 2000, it was simple for wealth clients: their appetite for returns could easily be fed with the next hot stock or internet phenomenon, and participation in what was considered a modern age ‘gold rush’ was all that mattered. Little thought or encouragement went into portfolio diversification.
This all changed roughly eight years later, with the collapse of Lehman Brothers and the mass-market adoption of engineered financial products triggering the recession. In a short space of time, this led to now-obvious concerns around issuer concentration of risk in investment portfolios and changes to investment advice (and new, previously unseen administrative burdens).
The Avaloq Wealth platform focuses on making advisers more efficient by providing them with tools to cut down the time spent on preparing and analysing investment proposals. An additional content management tool can act as a complementary tool that manages and distributes macro-and microeconomic research and converts ‘investment stories’ into actionable investment strategies and portfolio relevant insights.
Leveraging our experience with our microservice-based architecture and the wealth management platform that integrates with ecosystem partner products, like Adviscent’s interactive advisory framework. Though a set of APIs, it enables the front office to make informed decisions quickly and effectively while at the same time delivering an engaging and bespoke investment experience. Taking the client on the investment journey, which leads to higher proposal acceptance rates, as the client feels involved and ready to take the decisions needed in an advised mandate.