To realize our vision, we’re collaborating with banks, wealth managers and their staff and clients around the globe to shape our design-driven approach. This comes into play from the offset by identifying strategic business needs and goals and continues throughout the partnership to ensure the right priorities are being addressed at exactly the right time.
Our current focus is to co-create dedicated user experiences for key front office employees that will meet the specific needs of relationship managers, advisers and portfolio managers. As part of the wealth management and advisory platform, we’ll be launching versions of these experiences in H1 2020. We’re simultaneously developing new integrated messaging capabilities so that relationship managers can seamlessly contact clients using their preferred messaging apps.
These new initiatives will additionally be shaped by direct feedback from users, which we’ll gather at an upcoming experience lab. Capabilities will be further extended over the next 12 months with additional product and usage analytics, which will provide greater understanding of how the tools are being used and offer tangible insights for how we can continue to improve them.
Another important differentiating factor for financial institutions to consider is the need to properly reflect their brand specifics in the digital experiences they offer their clients. As these experiences increasingly consist of services from many different providers, creating a seamless, fully branded experience can be incredibly challenging.
To address this, we’re adopting Google’s Material Design as the foundation for all of our future user experiences, and we’ll offer a UI kit that enables banks and wealth managers to more easily incorporate their unique brand requirements to create custom experiences. As this matures over the coming months, our design system will be available to the Avaloq community so that our clients and partners can contribute and create additional experiences using these tools.
We believe integrating a design-driven approach within our partnerships, products and services will allow us to better support financial institutions as they strive to meet their clients’ ever more demanding digital expectations.