Adviscent, a Zurich-based fintech, is connecting with the recently launched Avaloq Wealth Platform to accelerate the transformation of established financial institutions’ advisory business by means of an innovative content hub.
Given the exponential growth of available financial market information, investors are oftentimes overwhelmed and struggling to find relevant content and ideas for their investment decisions. Professional investment advisors are equally tested by well-informed customers and the increased demand for truly personalized investment advice which meet the individual preferences and risk/return profiles.
In response to this challenge, Adviscent developed a savvy content hub called Interactive Advisor for content owners like research analysts, investment writers and sales managers to create, manage and distribute guided investment stories tailored to the respective customer profiles.
Launched in 2020, Avaloq Wealth enables wealth managers and private banks to provide highly personalized investment advice and bespoke services to their customers, while reducing the time spent on preparing and analysing investment proposals.
Santiago Schuppisser, Avaloq Group Product Manager, Wealth, said: “We are truly impressed by Adviscent’s powerful solutions to orchestrate research, advisory and content functions for an engaging investment journey. This partnership is in line with our mission to redefine investment advice and to always put our users and their clients in the centre of all our efforts.”
Thomas Bosshard, CEO of Adviscent, said: “By partnering with Avaloq we gain access to a collaborative ecosystem in which established financial institutions and ambitious fintechs like Adviscent come together. We are looking forward to supporting Avaloq’s private banking and wealth management clients in providing their clients with the right content in the right format at the right time.”
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