ABAKA Content & Analytics

Not every customer you have will engage with you in the same way. That’s why we provide ongoing customer engagement through personalised content and smart analytics, allowing you to tailor your approach.

Key features

  • Digital content & marketing platform with pre-built library of tagged content
  • Integrate your own content with your desired “tone of voice” and/or integration third parties’ content
  • Delivery via ABAKA’s intelligent nudging modules or mail, video, chat, SMS or other notifications
  • Full suite of analytics to measure customer activation & penetration across demographics, including A/B testing
  • Fully customisable dashboards and data queries available as part of a complete reporting suite


ABAKA has developed a complete library of curated content to help you activate your customers through financial education, literacy, empowerment and engagement.

This content, when coupled with strong calls-to-action, delivers momentum on customer journeys as they interact with their finances.

Your own internal, or your third party, content can be easily integrated into the library further complementing the breadth and depth.

Company description

ABAKA is an award-winning provider of artificial financial intelligence solutions to the financial industry. Our AI-powered recommendation engine helps financial institutions deliver hyper-personalized customer experiences and build a truly customer centric ecosystem across their range of products and services whilst our innovative technologies enable global financial institutions to power digital saving and retirement solutions to their retail customers at scale. ABAKA’s AI-powered library of modular applications helps our enterprise clients power digital customer experiences with intelligent nudges, machine learning, behavioural persona based segmentation, and 5000+ pre-curated marketing templates delivering outstanding digital customer experiences. Our solutions cover retirement (accumulation, at-retirement and decumulation), retail banking (e.g. personal finance management, digital savings), workplace financial wellness, and wealth management (retirement account tracing and aggregation, advisor tools and business process automation). Today institutions such as HSBC, Prudential, Legal & General, Natwest, and St James’s Place are licensing ABAKA's technologies to deliver to services their retail and wealth customers with: (1) Intelligent Behavioural Nudges: machine learning models and AI-powered recommendation engine to identify persona segmentation, power personalised insights and nudges to increase engagement and up-sell opportunities, across digital channels. (2) Conversational AI: on retirement, savings and investments, for both fully digital and hybrid advice. The proprietary Natural Language Processing models take vast quantities of user behavioural and financial data to intelligently manage a human like conversation. (3) Digital financial dashboards & account consolidation service: a fully supported asset consolidation service (advised and non advised, with advisors support), including data aggregation technology powering Open Banking, Retirement & Saving dashboards, Account Tracing and consolidation service. (4) Financial Planning Engine: retirement planning, cash flow modelling, suitability assessment, Monte-Carlo simulations for outcome & scenario driven advice.



Company: ABAKA
Category: Digital ChannelsClient Communication ManagementClient Relationship ManagementMarket Data & Research
Released: 15 May 2020
Type: Open API